I-influence is a brand that takes many forms and can be seen in conformity, socialization, peer pressure, character and development of individual. the brand’s mission is to become the biggest NGO in Africa raising business leaders, global thinkers, entrepreneurs, politians and technologists in Africa.
At the Stage of the creative research we came up with an iconic logo with a distinct motive directed towards growth and quality . The colour selection explains the intelligence behind the vision and the Mission statement of the client we are dealing with we understood we were dealing with a youthful brand. This was considered when customizing the icons for I-influence. The selected colour palette, hex codes and typefaces were also deliberate.
As the design evolved, we ensured the overall result was not just a memorable logo that inspires trust but also a seamless Design strategy to integrate planning process that examines the relationships between how design and business may complement one another. Simply put, the goal is to merge the brand objective with creative solutions that moves beyond just aesthetics. It could be described as inventing a language to express our client’s philosophy, products or services more clearly. Successful design strategy is communicated in easy to comprehend terms that the intended audience will understand.